Turning Sponsorship into Performance: How AEG & OVO Engaged 370K Fans at Half the Cost

Objective: Enhance fan engagement and reduce media costs while leveraging AEG’s deep understanding of its fanbase to maximize OVO Energy’s sponsorship impact.

Solution:

Precision targeting across social and digital channels, ensuring OVO Energy reached the right fans at the right time.

Optimised ad delivery that increased engagement and click-through rates while cutting inefficient media spend.

Data-driven activation that transformed sponsorship into a measurable and cost-effective campaign.

Results:

300% increase in click-through rate (CTR) compared to previous campaigns.
50% reduction in cost per thousand impressions (CPM) through smarter media buying.
370,000+ fans reached, delivering high-impact brand engagement.