Driving Engagement by Using Athlete-Endorsed Campaigns

Rights holder/Client: SF 49ers & lead sponsor Levi’s.

Objective: Increase awareness and engagement of Levi’s range + partnership with George Kittle around the 2024 Super Bowl.

Solution:

Leveraged the 49ers’ IP to create engaging video content featuring Levi’s products and George Kittle.

Targeted superfans—fans who had previously purchased merchandise or tickets from the franchise.

Used high-impact placements across social media to maximize engagement.

Results: Achieved a 500% increase in engagement rate compared to the industry benchmark and a 3% like rate, one of the highest ever for the franchise.