How We Sold Out a Limited Edition Watch in a Day: Everton & Christopher Ward

Rights Holder/Client: Everton FC and their sponsor Christopher Ward (Swiss watch brand).

Objective: Christopher Ward created “The Goodison” a limited edition timepiece, paying tribute to the historic stadium, with 1892 pieces, each one being made of a little part of the stadium  

Solution: An omnichannel campaign across email, organic and paid social, we told the story, engaged the audience, drove pre-registrations and sold the watch

Results: 12,000 pre-registrations and all 1892 watches SOLD OUT in the first 24 hours. Campaign ROAS over x100 on paid social.