Crew Clothing x LTA Drives Immediate Sales with New Launch for Tennis Fans

Rights Holder/Client: LTA - Tennis for Britain and their official outfitters, British lifestyle brand Crew Clothing.

Objective: Drive sales among tennis enthusiasts of their co-branded clothing range during Black Friday.

Solution:

A series of time-sensitive videos and offers were released leading up to Black Friday.

Interest targeting ensured the campaign reached the most relevant shoppers.

Promoted Crew Clothing as the go-to brand for tennis-inspired fashion, with an additional discount for LTA Members.

Results: The campaign delivered instant success, only live for 48hours, achieving a 100%r better return on ad spend than previous campaigns run by Crew to tennis fans, without 1st party data.