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1st Party Data & Unlocking Value in Sponsorship Sales

Unlocking the power of 1P data and integrated digital strategies is crucial for rights holders to secure multi-million pound sponsorship deals in today's market.

How Brands Can Maximise The Value of their Sponsorships with Digital Activations

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TTB Sport Announces Strategic Investment in Partnerbrite

TTB Sport, the investment and marketing group founded by Holly Millward and Nick Hoyle and chaired by Sir Andrew Strauss, has announced an investment in Partnerbrite, a pioneering digital partnership activation platform.

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How First Party Data Is Aiding Everton’s Commercial Portfolio

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Beyond Tesco's Trolley: The Rise of Media Networks Across UK Industries

From Supermarkets to Sports Teams: The Rise of First-Party Data Media Networks

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Maximizing Sponsorship Value: The Rise of Media Network Platforms in Sports

Transforming Fan Engagement with Data-Driven Ad Platforms

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Data Monetisation in Sports Sponsorship: From Scoreboards to Gold Mines

Unlocking Value, Building Partnerships, and Winning the Fan Game

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