TTB Sport, the investment and marketing group founded by Holly Millward and Nick Hoyle and chaired by Sir Andrew Strauss, has announced an investment in Partnerbrite, a pioneering digital partnership activation platform.
TTB Sport backs best-in-class businesses and founders, focusing on innovative solutions to solve contemporary challenges within the sports industry, namely data-first businesses that can feed the group’s sports marketing capabilities.
The investment in Partnerbrite enables brands to harness the power of first-party data in sport.
Through Partnerbrite’s platform, brands can now target rightsholder’s audiences in a data compliant way, on their terms, enabling them to create more tailored and measurable digital campaigns. This approach not only enhances the ultimate value of partnerships, but also ensures that the fans of sport receive more relevant and engaging content.
Partnerbrite has already been making an impact in the sports industry with a number major brand and rightsholder clients on-boarded including Premier League clubs Everton and Crystal Palace.
Nick Lockwood, Co-Founder of Partnerbrite commented;
‘TTB Sport's investment - both financially but also their network, commercial and marketing support, is a game-changer for us. It allows us to scale our technology and ultimately grow our impact for brands and rightsholders. We are excited to now be part of the group’s sports marketing offering and the opportunity to work alongside like-minded people and businesses to deliver meaningful results for our clients. Partnerbrite is set to transform the digital partnership space, and with Nick & Holly's backing, we're more equipped than ever to lead this change.’
Nick Hoyle, Partner at TTB Sport commented;
‘As a group, we believe that one of the key impact drivers of the sports industry continues to be the opportunity to unlock the value of sport through digital and data. Historically, rights holders have struggled to provide brands with access to meaningful data and engagements through targeted campaigns. Brands have therefore been challenged in terms of return on investment, particularly when it comes to the opportunity that exists when digital engagement can be understood and measured empirically. With the game-changing addition of Partnerbrite to our investment ecosystem, we immediately enhance our broader sports marketing offering to brands and rightsholders’
For more information, please contact Nick Lockwood nick@partnerbrite.com or Nick Hoyle nick.hoyle@ttb-sport.com
ENDS.
